Best Selling Handmade Categories

best selling handmade categories


I wanted to start off this post by stating that I know that best-selling has a dash when used as an adjective.  I haven’t included the dash for SEO purposes.  As handmade sales continue to boom, more people are opening handmade shops online.  One of the most common questions I get asked deals with the best-selling handmade categories.  I hope this post helps you discover the Best Selling Handmade Categories.

I also suggest reading my List of Best Selling Handmade Items!


I decided to examine sales from the most popular handmade marketplace, Etsy.  To calculate the best-selling handmade categories, I added up the sales of the top 5 shops in each category.  Here are the results:

  1. Paper Goods
  2. Children
  3. Graphic Design
  4. Jewelry
  5. Needlecraft
  6. Clothing
  7. Patterns 
  8. Accessories
  9. Party Supplies
  10. Weddings

I decided to cross out Paper Goods, Graphic Design, and Patterns because I do not view those categories as strictly handmade.  As a result, I included the next three categories to round out my Top 10:

  1. Art
  2. Bath and Body
  3. Home and Living

I have included a detailed breakdown of each of these Top 10 Best Selling Categories below.  I have also included the number of sales for the Top 5 Sellers.  The number of sales is for this year, 2017.

#1.  Children

Total # of Sales (Top 5 Sellers): 786,682

I really wasn’t surprised to see this category near the top of this list.  Many people focus on their children as their number 1 priority, and they spend a lot of money to keep them happy!  Popular items in this category include bows, tutu’s, and t-shirts.  You could probably differentiate yourself by providing items for little boys, but it may be more difficult to obtain sales.

#2.  Jewelry

Total # of Sales: 690,802

This was another category that was not a surprise for me.  I have noticed that jewelry is an extremely popular category.  Every time that I think that the market is saturated with handmade jewelry sellers, more shops pop up and start making money.  There may be some easier categories to start out in, but there is a lot of money in jewelry.  My gut tells me that this category will remain extremely popular for many years to come 🙂

#3.  Needlecraft (Sewing)

Total # of Sales: 644,830

I originally wondered how needlecraft was different than clothing.  I found out the answer when I began looking at the popular products in needlecraft.  Needlecraft is closely related with embroidery and sewing.  These are supplies that you can use to make clothing and other products.

#4.  Clothing

Total # of Sales: 639,226

It makes sense that Clothing would be a popular handmade category, because it is a popular category of items sold online in general.  Some of the popular items in this category overlap with the popular items in the Children category above.  Popular items include kid’s t-shirts with witty phrases, tank tops with unique graphics, and adult shirts with unique phrases.

#5.  Accessories

Total # of Sales: 382,005

At first glance, I thought that this was an extremely broad category.  After some analysis, I discovered that this category mainly encompasses clothing accessories.  Popular items include bows, buttons, and keychains.

#6.  Party Supplies

Total # of Sales: 366,158

This category’s popularity was another one that surprised me.  Although many shops sell individual products, many of the products are sold as package items for special occasion.  For instance, you can purchase complete party packs for themed birthday parties, office parties, and holiday parties.

#7.  Weddings

Total # of Sales: 357,720

This is a popular category with great margins.  If i was opening a new shop today, I would open a shop that sold items in this category.  i have found a niche in bridesmaids and groomsmen gifts to be popular and profitable.  The key is finding unique products within this category.  You can make a lot of money if you discover an under-served niche within this category.

#8.  Art

Total # of Sales: 342,147

I was surprised that this category was not higher up on this list.  I’m sure the order of these categories changes throughout the year, and maybe this category is more popular late in the year.  There are many unique products in this category.  The shop with the top sales currently sells collages.

#9.  Bath & Body

Total # of Sales: 341,461

Bath and Body can be another profitable category if you choose the right products.  Essential oils are very popular products within this category.  Handmade soaps and lotions are also very popular.

#10.  Home & Living

Total # of Sales: 336,348

This is an extremely broad category that contains many different shops and products.  Finding a niche in this general category is key, and it isn’t too difficult.  I have personally sold some items within this category, and they were some of my most profitable products.  Popular items include engraved cutting boards, customized coasters, and engraved glasses.


I hope this post has given you some insight and helped you discover some of the popular handmade categories.  You can use this information to help take your handmade shop to the next level!

Best Selling Handmade Categories: Comments

Do you agree with this list of the Top 10 Best Selling Handmade Categories?  Please share your opinion in the Comments section below. It helps this community grow!